Marketing Councils – Building Marketing Intelligence
CMA has earmarked the various marketing disciplines and channels into what we refer to as 'Marketing Councils.' Our eight council areas ensure that CMA delves into the marketing issues of the day and provides information resources to meet members' ongoing needs.
Articles/Case Studies
Marketing related articles and case studies that cover a broad spectrum of topics such as digital marketing, database technologies, customer experience, branding and strategy, communications, direct marketing, advertising, legal matters and more.
White Papers/Reports
Marketing papers and reports that focus on insights into current issues and challenges, industry trends, best practices and strategic planning.
Marketing FAQs
Marketing FAQs with a focus on direct marketing, marketing technology and database intelligence.
Marketing Guides
Published by marketers for marketers - important primers on e-mail marketing, building a database and "how to" measure fundraising campaigns.
Regulatory Guidelines
A series of regulatory guidelines developed to assist marketers to better understand their important obligations under CMA's Code of Ethics and Standards of Practice and various Canadian laws and regulations.
Glossary of Terms
Several of CMA's Marketing Councils have compiled glossaries to help you quickly find definitions of common terms:
Book List & Review
A section where you can peruse CMA's reading list and book reviews, add your review to a title listed, comment on any of the reviews posted, or add a new title and review.
Useful Resource Links
A collection of websites to help you research marketing related information. Sites are briefly described and organized by marketing discipline or channel.
